The Ten Tactics of Innovation
These are ten tactics, or principles, that you can apply to the introduction of your idea to its potential users. While there is no way to guarantee that any change will be accepted, by applying these tactics to your innovation, you substantially increase your chances for success.
1. Upside, Yes
2. Downside, No
3. Seemingly Simple
4. Small Steps
5. Clear Message
6. Compatible Fit
7. Credible Messenger
8. Reliable Performance
9. Easy In
10. Easy Out